Category: Information Systems & Digital Transformation
-
How Generative AI Is Transforming Marketing Content Creation
Generative AI is streamlining the content production process (whether for text, image, or video), resulting in increased productivity for marketing teams. In fact, the market for AI in marketing was estimated to be worth $15.84 billion in 2021, and is expected to reach over $100 billion by 2028! In this article, I’m going to outline…
-
How Big Data Analytics Can Improve Business Decision Making
Did you know that 6.3 million searches happen on Google every single minute? Moore’s law tells us that computer processing power doubles roughly every two years. This allows for greater amounts of data to be accessed, collected and analysed. As data grows and evolves, businesses are trying to keep up. This has led to organisations…
-
What the Paper Says: A Critique of Gupta and Yang’s Generative Artificial Intelligence Technology Adoption Model for Entrepreneurs
The paper I’m going to be reviewing today is titled Generative Artificial Intelligence (AI) Technology Adoption Model for Entrepreneurs: Case of ChatGPT. It was published by Varun Gupta and Hongji Yang on January 5th, 2024 in a journal named Internet Reference Services Quarterly. Let’s dive in! Summary of the Paper The paper deals with the…